Denver Search Engine Marketing goes far beyond running simple to complex pay-per-click management campaigns, it encompasses a variate of digital and mobile marketing solutions to create what most business owners hope to be a high return on investment marketing campaign.
Many times business owners and managers get the two terms mixed up: Search Engine Optimization and Search Engine Marketing – so what’s the difference?
Generally they mean the same thing but to online marketing search engine optimization is a much more in-depth technical process that combines an on-site strategy which consists of HTML audits, internal linking etc… while an off-site strategy combines in many times a complicated linking strategy which generally consists of social media, blogging, content creation (link baiting) and various other tactics which many are deemed unethical by Google’s Quality Guidelines.
Search Engine Marketing on the contrary focuses on paid search such as pay-per-click advertising in Google, Yahoo and Bing as well as encompasses some display advertising, re-branding and other kinds of paid search services.
With a little bit of research and education many business owners have found it easy to run a pay-per-click management campaign themselves while others find it time consuming, confusing and have lost a handful of money while trying to learn the semi-complex paid search systems.
When in doubt it might be worth checking out what a Denver Pay Per Click Management Agency can offer. Typically rates range from 20-30% campaign management fee.